Hyper-edited video sales letters with motion graphics, pattern interrupts and pacing engineered to hold cold traffic to the pitch.
A VSL lives or dies in the first 30 seconds. Our edits are built around retention mechanics: pattern interrupts every few seconds, motion graphics that visualise every claim, captions engineered for sound-off viewing, and pacing that accelerates into the offer. The same script, edited two different ways, can convert at completely different rates.
Full motion-graphics treatment, animated proof elements and testimonials, branded visual styling throughout, pattern-interrupt pacing design, sound design and mixing, and multiple hook variations for A/B testing. Our client Willy & Sara have run 5+ VSLs on this system over a 2+ year engagement.
We edit with ad platforms in mind — aspect ratio variants, compliant claim visualisation, and hooks cut specifically for cold-audience scroll behaviour. You get a VSL ready to plug into your funnel, not just a pretty video.
A VSL (video sales letter) is a scripted sales video designed to convert viewers into buyers or booked calls, typically used on landing pages and in paid ad funnels.
Most VSL edits are delivered within 5–7 business days including one revision round. Multiple hook variants add 1–2 days.
Yes — we routinely cut short-form ad creatives and hook variations from the master VSL, like our BlackMask product review ad campaign work.
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